Welcome to the SassaB™ office!

A few exciting things have happened...I now have an official SassaB office, a SassaB bank account, a SassaB barcode, and a SassaB office phone number. It's the finial few things that needed completed before our launch!

The office is in much need of updating, cleaning and organizing but not to worry, I am so excited about it all that I have tons of energy. This is the fun part! Well, actually, I think it's all going to be fun...Yes, it'll be hard work but worth every minute. I just can't wait to start selling!

Speaking of selling...we are ALMOST there...we are just waiting for our graphic artist to put the pictures on the back of the insert card. Then it's off to the printers. According to our graphic guy, we should have SassaB all ready to go by the end of next week. END OF NEXT WEEK!!! But...I have gone through this enough times to know to expect a delay...either way, it's not much longer.

What would be super cool would be to have SassaB ready for purchase before November. November will mark the one year point of when the idea of SassaB was born. I would love to have completed everything the month before so I can say, "We launched in under one year."

Stay tuned to Product X...SassaB will be announced here first and then...Product X will actually have a face!

Crunch Time!

"Create Your Own Style!"

That's our tag line and really, that says it all! The beauty of SassaB™ is exactly that...no two designs will be the same and everyone can "create" their own personal look. Pretty exciting!

We had our photo shoot on Sunday and the pictures came out amazing. The photographer is a friend of mine and did a really fabulous job...he is very talented (shot the opening for Live With Regis and Kelly among many other big jobs) so I knew everything would be top notch.

We had seven models, all of whom had never seen SassaB™ so I was anxious to get their feed back.

This is what I heard:

"These are SO awesome!" " I can't wait to start wearing them!" "ALL of my friends are going to want them!"

The Mom's loved them too and was especially impressed with our price point. "Very affordable!"

I spoke with my Graphic Artist and to quote him..."We should have everything ready for you by the end of next week or the beginning of the following week."

To quote me: "OH MY GOSH, IT'S ALMOST FINALLY HERE!!!"

Now...I'm somewhat panicked...but I knew that was to be expected. I still have tons to do before we start selling and now it's crunch time. I work best under pressure so I know it'll get done but holy cow...there's a lot to do!

So off to work I go...yay!

It's called a Roller Coaster for a reason

When I received the email saying the remaining pieces of SassaB had been shipped, I was counting the days until the shipment arrived at my door!

So when the 3-5 business days had passed, I called DHL and was told, "I'm sorry but it doesn't look like anything has been shipped to your address and we can not locate the tracking number you are providing."

UGH!!! REALLY?! COME ON!!!

I honestly thought, this is it, I can't do this anymore...this whole inventor thing stinks...SassaB will never get off the ground. I was having a full out pity party.

And then...the door bell rings...I can see the bright red and yellow uniform through the glass in our front door and I literately RAN to open it. The DHL guy must have thought I was nuts because I was jumping up and down (really, I was!) saying, "You're here! You're here! Yay! It's finally here!"

DHL guy looks at me and says, "Miss, these packages are really heavy, where could I put them down?"

I was so busy gushing that I had not even let him in yet. Ha!

Besides being thrilled that all the pieces of SassaB had arrived, the point to the story is this: Being an inventor/business owner is a mental roller coaster! Just when you think you're kaput and just can't take it a minute longer, something wonderful happens to remind you that this is YOUR dream, your vision, your hard work and DON'T GIVE UP!

*Note* I called DHL to ask them why they did not see my order in their system and their response: "I'm sorry, you spoke to someone who did not know what he was talking about."

Yes...emotional roller coaster...but one I am happy to be on!

Does Religion Have a Place in Your Small Business?

I'm a Christian. I'm also someone whom believes in "live and let live." I mind my own business and I don't care what religion you are as long as you're nice.

So when it comes to SassaB, I wonder...does religion have a place in my small business? Actually, let's ask, "does religion have a place in my BIG business?" I mean, why think "small" anyway?!

I know from the bottom of my heart that I have God to thank for SassaB (and everything else, for that matter). However, will knowing that I'm a Christian prevent you from purchasing SassaB? Will you rather not know that I pray every night, watch Joel on Sundays and listen to Mercy Me?

Business people tell me "to keep the religious thing quiet." Christians say, "Shout it from the roof tops!" What about Christian Business people?

If it weren't for Him, SassaB would never....be...so I wonder, am I given this amazing opportunity to sell a really cool product so that I CAN acknoledge God's gifts for everyone to see and hear?

Or, do I quietly praise God, give to my Christian charities, keep John 3:16 off anything SassaB and not rock the "sales boat?" After all, the more money SassaB makes, the more I can give...

For now, I'll tell you that I consider myself "blessed," not "lucky" and tonight when I go to bed, I'll thank God for everything He has given me... but I might have to keep such things off of my business card.

A little less conversation, a little more action please!

4,000 + 6,000 = Launch!

We will be getting the remaining 6,000 pieces of SassaB in less than two weeks and then it's full speed ahead!

Photo shoot is next on the agenda ~ we have a very talented photographer (he actually shot the opening of a prime time morning show) working with us...very blessed!

Once we have the photos, we will be getting the insert cards printed...then...it's GO TIME!

 I'm just so thankful, excited, beyond amazed that SassaB is almost for sale! I'm tired of talking about SassaB...I'm ready to sell SassaB!

I could stare at you all day!

Let me quote my neighbor, "It's amazing how all of this has come together so quickly!"

What?!?! I know it hasn't even been a year but...I feel like it's taking FOREVER! I think it's just my excitement of wanting to see SassaB on the shelves!

But she does have a point...I now have the insert card designed by a genius graphic artist (second time is a charm) that looks amazing...it looks like a REAL product now...SassaB is really coming together and as I like to say, "We are in the finial stretch." *Insert big sigh here*

I printed out my insert card, took two pieces of SassaB and put it all together to get an idea of what my finial product will look like and I tell you, I could have stared at it all day long!

Now I am focusing on my Marketing Plan...first and foremost I will sell SassaB here in my backyard (Learning Express, Moxi Hair Co, Local Walgreens, will be my "test stores") and then I will go to Markets, Trade Shows, etc.

I am anticipating that filling orders (quantity) in a timely manner will be challenge...but knowing that now will help us in the future as we are working out the "kinks."

Product X, aka: SassaB, is about to be revealed....thank you all for the support, kind words and encouragement along the way!

Ellen DeGeneres on the importance of female inventors

In the October issue of Glamour, I found this great snippet by Ellen DeGeneres taken from her new book Seriously...I'm Kidding:

"I'm Very Proud To Be a Woman"

The bra. Disposable diapers. Liquid Paper. Windshield wipers. Chocolate chip cookies. What do all of these things have in common? They were all invented by a woman. Not the same woman. They were each invented by a different woman over the course of the  last hundred years or so. Ant those are just a few of the things that female ladies have invented. The list goes on and includes things like the dishwasher, Spanx, and perhaps one the the greatest inventions of our time, the trash can with a foot pedal. We take so many of these things for  granted, and yet without the women who invented them, we would be filthy people with soiled dishes, disgusting cans and unruly breasts. Maybe at some point we won't have to break success down along gender lines. Maybe we'll just be able to say this wonderful, creative person did something extraordinary. But until then, I'm proud to be part of the sisters who are doin' it for themselves.

Pretty cool!

Women Inventors are certainly in the spot light at the moment but I do agree with Ellen, I hope we won't have to break success down along gender lines. Yes, I am a Woman. And a Mom. And an Inventor. But most of all, I am driven, passionate and blessed. Male or Female, you can't ask for more than that!