Monday, June 6, 2011


It feels great to type it, say it, talk all about it and put my little ™ by it!

Product X IS SassaB!

When I was going through the process of trying to come up with a name for my product, I thought the obvious choice was to name it something "obvious." However, per my Attorney and several other Inventors that I had spoken with, what you really want to do choose a name and not have it describe your product at all. Good examples are Jibbitz and Spanx.

Two, you want the consumer to be curious as to what your product is and approach your product to find out. Hopefully that will result in a sale. The other reason is that you want to have a "good story" about your name and how you actually came up with your invention so you can connect with your consumer. Oh yes, and it also should be fun to say!

I love my story of how I came up with the name SassaB!

When my Mother became a Grandmother, she did not want to be called Grandma, Nana, Granny or any other typical (translates to "old" in her book) Grandparent name so she came up with "Sassy." If you knew my Mother, it suites her perfectly and the kids love calling her Sassy.

My Daughter's name is Brooke and she and her Sassy are very close. So close that they joke about one day opening a restaurant named "Sassy and the B." I was reflecting on this sweet idea that they have while brainstorming about what to call my invention, the word "SassaB" came to me and I thought, "That's IT! That is the perfect name for my product!"

I love the fact that this whole invention is a family effort. If you remember, it was Brooke that came up with the actual idea of SassaB so it is only fitting that some part of her name is in the product name. "B." I'm close with my Mom so it's fun to have "Sassa" (Sassy) there as well.

My Husband came up with one very important component of SassaB which I will talk about when we launch. It was my son that gave us the idea of how to incorporate a boys line into SassaB which turned SassaB from a one item product to an entire line. My Cousin Michelle is my right hand (wo)man so as you see, SassaB is a family effort!

And a fun one it is!

We plan on launching in August and it will be here on Product X - aka: SassaB - that I will announce it first!

Thank you all for your support before, during and after SassaB ~ I appreciate each and every one of you!


  1. Whoot Whoot!I could not be happier for you Tracy! Good job!

  2. AWESOME!!!!!

    Deedra :)

  3. I love the name and the story behind it! Good job!

  4. Love the story. True the name is not descriptive and has me wondering? Hmmm. Cute and catchy though. Best wishes.

  5. Love the name and love the story! I have such a gut feeling about SassaB. It is going to fly, when reading your story about just naming it you can feel the love in your words. Passion, Passion Passion and you have it! All the best to you. MI

  6. Thank you all! I'm really pushing it to launch in August but it'll be so worth it!

  7. Welcome to the world SassaB! Awesome!