Saturday, August 6, 2011

Setting our sights on October

I woke up this morning with an email telling me that 3,000 units of SassaB™ are on their way. I am waiting for 6,000 more and I have 1,000 here already so once I get all 10,000 pieces, I can launch!

But here is what I have to do in the meantime: Get Product Liability Insurance, Have photos/video taken (can not do this until I have all 10,000 units), order die cuts (need pics for die cuts), order floor and counter displays (need photos), have website designed (need photos/videos for this), purchase/decide on a mailer to send out samples.

As you can see, most of what I have to do can not be done until I get photos and I can not get photos until I receive all of the product. So what we are looking at is launching one month from the time all of the product is in our office. Let's check the calender...if we go by past orders/timeline, I am looking at the first week of September for receiving the finial products.

That puts us in October. That is one month before the year anniversary of the idea of SassaB™. One year. Wow...that year went fast!!!

If you remember, I was planning on launching in March (so naive!), then in June which turned into August and now I am setting my sights on October. Let's hope October it is!


  1. I have been reading your blog since you started and I feel like I am a part of this! Silly I am sure but that's how I feel. Good luck and I can't wait to find out what SassaB is!

  2. That's awesome Tracy! Keep the ball rolling and it will happen.

  3. Anonymous, that doesn't sound silly to me, it sounds kind and supportive...thank you!
    Kerri, I WILL keep that ball rolling, thanks! :)

  4. Wow, really this whole SassaB thing started last Novemeber doesn't seem that long ago.

    Well I'm going to wish upon you the same success that has befallen another inventor cyber friend of mine Betsy. She invented Eggies - heard of them? They are everywhere. I believe the official launch was early May or June. So let's see by those calculations early next year SassaB should be everywhere. :-) Best wishes with your new launch date.
    The wait for Betsy's launch was kinda the same she couldn't tell us what it was until they were ready to launch so same type of anticipation. I only hope that SassaB does as well.

  5. Why do you have to wait for the entire order? If you have 1,000 of them, start snapping pictures! Take it from someone that's been there... you don't need anything fancy, do it yourself. And why not get the product you have into retailers now? Get the buzz started and get them out the door, that's money just sitting in the closet.

  6. I'm with anonymous above. Why totally miss the back to school rush. There's not just one way to do this. So you won't be doing it "the" suggested way. So what. I know have a prelaunch. For select retailers only. Get a demand going. Go get em Tracy. It's not like you to sit on something. So it may look a little homier on the prelaunch and there may be some changes once the "real" launch happens. . .but hey new and improved worked for a lot of products. We learn from doing. So go do!!!!

  7. Hi Girls!
    Great suggestions above but here is the issue...SassaB consists of 10 different styles (to start and then we will have more)and I only have one style. You'll understand what I am talking about when you see them...I really appreciate your advice and support! A another update is coming soon!

  8. I'm so anticipating your launch, Tracy...and wishing you every good thing! I've been gone from the board for a long while...and SEE all that I've been missing! Ginny

  9. Welcome back Ginny! I have been so busy that my post are fewer and further between but I'll have a new one up soon!