SassaB LLC, is the maker of the first-choice-in-fun, must-have accessory charms for kids of all ages to wear, trade, collect and share. Inspired by her daughter’s minor fashion emergency, Tracy Sanders founded SassaB to fill this popular marketplace niche. Our motto: Create Your Own Style!
Tracy Sanders, Founder/CEO of SassaB LLC, sits down for Q & A with Jennifer Cannon of JenCann Productions:
Q: Tell us how you came up with the idea for SassaB.
A: Like a lot of great ideas, it happened almost by accident. One day my daughter, Brooke, was looking for something to wear in her hair for picture day at school. She was tired of the same old bows, barrettes and pony tail holders she had in her drawer.
Knowing how much Brooke loves charms, I went into my room, picked out a cute charm from my own bracelet, slid it on a bobby pin and put it in her hair. She looked in the mirror and very excitedly said, “I love it! I’m going to wear it to school and start a trend and trade them with my friends!”
As soon as I heard the words, “start a trend”, I saw an opportunity to create a fashionable, fun hair accessory and immediately went to work. I have always wanted to start my own business and I knew this was “it”.
Q: What were the most important factors you had in mind when designing SassaB?
A: I wanted to create a unique hair accessory that would allow the charms to link together creating endless design possibilities for imaginative kids. I researched the highest quality charms, bobby pins and hair ties before creating the one of a kind SassaB charms.
Price point was also very important to me. In this economy, I’m proud to sell a high quality product that’s fashionable and affordable!
Q: What makes SassaB unique?
A: SassaB’s patent pending, custom molded link is what sets them apart from other charms on the market. Our design makes them easily interchangeable and versatile enough to be used in many different ways.
By the way, they’re not just for girls! …Or even, dare I say, kids… The possibilities are endless:
· In your hair
· As custom necklace, bracelet or anklet
· On backpack, book or sports bag
· On lunch box
· On shoelaces
· On doggy or kitty collar
Our motto: Create Your Own Style!
Q: Behind every name is a story, what’s yours?
A: Our kids call my mom “Sassy” instead of Grandma. Sassy and Brooke are always talking about one day opening a restaurant called “Sassy and the B”. So the name SassaB was born from there and it feels catchy, so it stuck!
Q: We are becoming more aware of young entrepreneurs today. Will Brooke have a role in the company?
Brooke is, and will continue to be an important part of SassaB LLC. She’s my “go to” girl when design questions come up. After all, if it wasn’t for her fashion dilemma and vision of “starting a trend”, SassaB…wouldn’t be!
My son Hudson also has some ideas of his own for a future line of charms. It feels really good to have the whole family involved on this exciting journey!
**So here it is, MY Product X! To see what SassaB looks like, go to www.SassaB.com. You can email me to purchase SassaB or just to say "Hi!" SassaB retails for $6.99 and comes with two linkable charms, a SassaB hair tie with link and a bobby pin with link. We have a minimum order of two packs.
I can't thank you enough for your support and I can't believe this day is FINALLY here! We have another exciting announcement of how SassaB will be sold in the marketplace so keep checking in.