Saturday, November 5, 2011

What I've learned in 1 week of launching SassaB

It's been a whirlwind of a week!

Once upon a time, if I did not sleep well, I could catch a cat nap on the sofa. I went to the grocery store and sometimes the gym. Ok, not the gym but I would wear gym clothes with good intentions.

But...not now my friends...now I am a selling machine! And this is what I have learned in just one short (but long) week of selling SassaB.

* Be ready for change. Launch in your own backyard so that when you make changes, it won't be too late and you won't embarrass yourself (I embarrass easily).

* Do not undervalue your product. I did and I ended up getting "schooled" in the lesson of price points. Turns out I was selling SassaB TOO low and my margins were not right. Insert embarrassment here. Now SassaB is sold for a retail price of $8.99 and it has actually HELPED sales! One store ordered 60 units just because we were priced RIGHT for the market.

* Leave your ego in the car with your extra samples of product because sometimes, people are just not nice and it's going to sting. Example: There is a store in Dunedin that I thought would be a good fit for SassaB so when the store owner was rude to me and actually handed me my business card back, I wanted SO badly to give her a piece of my mind. Like, for example, "I don't NEED to sell SassaB in here, there are plenty of shops on Main Street and the fact that you are just basically a jerk, I not only will not sell you SassaB, I will no longer shop in here myself and I will tell all of my friends and family to never step foot in your store again." This lady was SO full of herself...I can't stand that. BUT...I simply smiled, took my card back and said "Thank You." And guess what? The next store took that EXACT same business card  and placed and order for 30 units. SO THERE mean lady. Teeheeehee....

* Don't get discouraged. After the incident with the mean lady, I wanted to go home and just promote online but if I had done that, I would not had gone on to sell 90 units that day. So stay strong!

* Stick to your guns. A store owner in Belleair wanted to carry SassaB on consignment. We had decided right in the beginning not to sell consignment (we just felt that we didn't need to and so far, we were correct). She wasn't happy about it and did not place an order however, we sold SassaB in two local stores in her area so...stick to your guns.

* Have fun, get excited and get sleep, you'll need it!

6 comments:

  1. You seriously need to write a book. This is good stuff!

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  2. congrats! sound like everything is going well!!!

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  3. Thanks Anonymous, I am considering it and Joyce, things are going well, thank you! I owe you tons!!!

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  4. Go girl!


    Deedra :)

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  5. Tracy, I need your gumption. I got too discouraged too quickly. I will get moving again. Thanks for your energy! MI

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  6. Yay Deedra, thank you!

    MI...you have such a wonderful product...don't give up! If there is anything I can do, let me know! Also, if anyone needs to contact me, do so at tracy@sassab.com. MI, I'm shortly going to be closing my wear your manners email so email me at my sassab one.

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